Media Buying & Campaign Strategy

Media planning is a little bit of art and science. Investing in experienced people makes a huge difference to the performance of your campaign. These people bring their negotiation skills to strike pre-bid, exclusive deals with publishers for the most premium content that’s relevant to your target audience. They also have the experience needed to […]

Advertisers have been striking advertising deals directly with publishers for as long as advertising has existed. For a long time, direct buys were done (and sometimes still are) by sending creative and a click through URL directly to the publisher. The problem with that was the advertiser had to rely solely on the publisher’s reporting

Start by looking at all the targeting options in the media platform that you’re running ads in. These options will be things like geo, interest, contextual categories, domains etc. Then, pull a report from the media platform with at least 7 days of data (preferably 30 days) to look at the results for each of