Ad Operations (AdOps)

Using a traffic doc can feel like a bit more work upfront when you’re transcribing information from one place to another, but it will save you time in the long run for a few reasons. A traffic doc is a template, usually in excel, that conveys all the required information to the AdOps team about […]

Advertising Technology (AdTech) refers to any technology or media platform that supports the advertising industry. This is a vast industry with many players in it. Check out the Advertising Technology Lumascape for a full picture of the various AdTech companies out there. Ad servers host display and CTV creatives, making a creative swaps easy and centralized.