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Learn how to successfully leverage a premiere offshore team, like The AdTech Team.


Top 5 AdOps Tasks to Offshore
Sending work abroad can sound like a scary idea, especially if you've personally had a bad experience with offshore customer service in...
Emily Hollerbach
Mar 81 min read
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Top 5 Considerations While Deciding Whether to Offshore Tasks
If you're thinking about whether to offshore some of your operations work, there's a lot to consider. Here are the top 5 things to keep...
Emily Hollerbach
Mar 82 min read
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5 Tasks You Should NEVER Send to an Offshore Team
The key to success when using an offshore team is to know what to send to them, and even more importantly, what NOT to send to them. Here...
Emily Hollerbach
Mar 82 min read
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How to optimize an ad campaign
Start by looking at all the targeting options in the media platform that you're running ads in. These options will be things like geo,...
Emily Hollerbach
Mar 81 min read
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Are Direct Buys Better Than Programmatic Open Exchanges?
Advertisers have been striking advertising deals directly with publishers for as long as advertising has existed. For a long time, direct...
Emily Hollerbach
Mar 82 min read
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What is AdTech, Anyway?
Advertising Technology (AdTech) refers to any technology or media platform that supports the advertising industry. This is a vast...
Emily Hollerbach
Mar 82 min read
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This is Why a Traffic Doc is So Important for AdOps
Using a traffic doc can feel like a bit more work upfront when you're transcribing information from one place to another, but it will...
Emily Hollerbach
Mar 81 min read
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How to optimize your media buying department
Media planning is a little bit of art and science. Investing in experienced people makes a huge difference to the performance of your...
Emily Hollerbach
Mar 82 min read
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